Entries by Reland Pigte

What’s the difference between a DSP and a DMP?

Today’s post is a little technical.  We delve into some digital advertising tech talk.  If you’ve ever thought “WTF is a DSP and DMP?”, then trust me you aren’t alone. This little video explains the difference, but if you’d prefer a quick summary, keep reading! In basic terms, a DMP is a Data Management Platform. It’s a […]

Get More Email Subscribers Using Facebook Ads

In an exciting development, you can now get more email subscribers using Facebook ads. “Lead ads” can provide a new and efficient way of signing up people to your list. We all know that adding subscribers to your email list is a high priority task. Email remains the number one way to communicate with a […]

How To Create Subtitles On A Video Ad

Video is the new big thing but with more than 80{8d3f195ac0c500f240b755626126f93bc710286748bb518fe2534a75fa583c5f} of videos being played with the sound turned off, it’s more important than ever to have subtitles on a video ad. You might not realise it, but YouTube offers a service to add subtitles to videos.  The extra great thing is you can actually […]

Winning Over New Electors After a Redistribution

How To Get Elected After A Redistribution After a redistribution a Member of Parliament could have a significantly changed potential voter profile. If there’s a significant adjustment, 20{8d3f195ac0c500f240b755626126f93bc710286748bb518fe2534a75fa583c5f} or more of the electorate could be made up of “new” voters. If they’re lucky, the “new territory” might introduce more favourable voting patterns, making the path […]